Handbill distributed by the Citizens’ Council of New Orleans.
Early rhythm and blues was essentially what its name says: an uptempo version of the blues, with a strong emphasis on the kind of driving, propulsive beat popularized by jazz. It was marketed to black urban record-buyers as “race music,” until journalist Jerry Wexler (who later became a well-known producer) christened it “rhythm and blues” in Billboard magazine in 1949.
Some early examples.
Louis Jordan and his Tympany Five, “Ain’t Nobody Here But Us Chickens” (1947):
John Lee Hooker, “Boogie Chillun” (1949):
Lonnie Johnson, “Tomorrow Night,” an R&B ballad (1947):
Wynonie Harris, “Good Rockin’ Tonight” (1947) — a song that was one of the first to use the term “rock” to describe a musical style:
Harris’s recording became a #1 hit on the rhythm and blues charts in 1948; a few years later, it would become a #1 hit on the pop charts for another artist:
Another feature of rhythm and blues was group vocals, a style borrowed from gospel quartets like the Jubilaires:
The group sound was adopted by male vocal harmony groups like the Ink Spots and the Orioles. Note the romantic, extremely emotionally-vulnerable vocal style of the Ink Spots’ Bill Kenny and the Orioles’ Sonny Til:
As Orioles member Diz Russell explained it, after World War II
People wanted to become close. Their loved ones were coming back from the war . . . The theme was trying to get close to each other. You can’t get close to nobody on the dance floor, jitterbugging, so ballads were the best medium . . . it put you in [the] frame of mind . . . to fall in love.
Slow dancing to Sam Cooke in the 1950s:
Another male singing group, The Dominoes, with the uptempo “Have Mercy Baby” (1951):
Another Orioles song, “Crying in the Chapel,” consciously married gospel and R&B, both in musical style and in the text:
Faye Adams joined female gospel vocal style with secular love lyrics (“Shake a Hand,” 1951):
Rhythm and blues emerged at the same time that jazz, with bebop and hard bop, was becoming music for connoisseurs and intellectuals. R&B stepped into jazz’s former position as the defining genre of popular black urban music. In a few short years, the crossover between R&B and the concurrent emerging style of rock and roll would be complete.
As Sam Cooke said in a 1964 interview:
When a kid is young he expects a lot out of life. Rhythm ‘n’ blues is the most fervent sound in pop music. When a person gets older he understands there’s only so much to be gotten out of life. He doesn’t have to have excitement all the time. He can take things with less intensity, hence his appreciation of jazz.